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Persuasion: why facts don’t work

As a communication skills coach I work regularly with individuals and groups to identify, prioritise and illustrate the key facts that support the arguments they need to put forward in presentations, media interviews, negotiations and other critical meetings. There is an assumption that facts are the ultimate, undeniable persuaders, in the face of which the […]

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Ten ways to make your presentation memorable

How much of your presentation will your audience remember – and for how long? Studies have drawn similarly discouraging conclusions. One, based on a 10-minute presentation, showed that people remembered just 50% of what was said immediately afterwards, dropping to 25% the next day and a mere 10% a week later. Another, based on an […]

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Five vocal vices to avoid in presentations

Vocal technique is one of the three ‘pillars’ of effective presentations, the other two being content and body language. In the best presentations there is a pleasing congruence between the three pillars, with voice and body language supporting and reinforcing the words being uttered. In the worst there is a jarring dissonance between content and […]

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