Message development


Effective key message development is probably the most important tool in the strategic communications box.

Clear, consistent and convincing key messages should be at the heart of all corporate communications, from strategic plans to press releases, from shareholder reports to marketing pitches, from interviews to presentations.

Key messages have most impact when they are:

  • few in number – three is ideal
  • framed in simple terms, however sophisticated the audience
  • supported by compelling evidence, examples, stories or statistics.

The problem with leaving message development to internal experts is that their detailed knowledge often works against clarity and simplicity of expression.

That’s where Clearsay comes in: our expert coaches help you cut through the detail, the data and the jargon to create high-impact messages that will resonate with your various audiences.

Contact us today to make your messages matter.