When did you last change your mind…

…about something really important?  This week I read something very unusual in my daily newspaper. A former practitioner – and passionate advocate – of naturopathy described how she changed sides and became an equally passionate sceptic after she discovered evidence of fraudulent claims in relation to cancer treatment. ‘Once I realised that, everything changed virtually […]

Persuasion: why facts don’t work

As a communication skills coach I work regularly with individuals and groups to identify, prioritise and illustrate the key facts that support the arguments they need to put forward in presentations, media interviews, negotiations and other critical meetings. There is an assumption that facts are the ultimate, undeniable persuaders, in the face of which the […]