Is it the TV’s fault if a programme is boring? Surely not! Is a drill to blame for a poorly hung picture? Hardly! So why is it that PowerPoint is so often forced to take the rap for the dull, uninspiring and unmemorable presentations delivered daily in meeting rooms, conference halls and lecture theatres across […]
How to be persuasive in three simple steps Of all the forms of torture inflicted in corporate life, Death by PowerPoint is the most pervasive. It’s not just because the software encourages a lazy approach to presenting, with the speaker usually playing a poor supporting role to slides loaded with text, dripping with bullet points […]
Recently I was invited to provide media training for a professional team who were preparing to launch a scheme to align their services more specifically to customer needs.
As a communication skills trainer I am always keen to stress the value of a well-crafted soundbite. Attaching a colourful, pithy, punchy little phrase to your main talking point will increase your chances of getting your story covered, getting you quoted and generating a strikingly memorable headline.