Recently I was invited to provide media training for a professional team who were preparing to launch a scheme to align their services more specifically to customer needs.
As a communication skills trainer I am always keen to stress the value of a well-crafted soundbite. Attaching a colourful, pithy, punchy little phrase to your main talking point will increase your chances of getting your story covered, getting you quoted and generating a strikingly memorable headline.
The one thing bad presenters do that is guaranteed to make me lose the will to live while coaching them is turn their backs on the audience. For one thing it usually means that their slides are so densely packed with information that they can’t afford to look away from them for a second – […]
Am I the only person who thinks ‘Well they must be guilty then!’ when someone ‘categorically’ or ‘emphatically’ or ‘strenuously’ denies they have perpetrated some misdeed
How much of your presentation will your audience remember – and for how long? Studies have drawn similarly discouraging conclusions. One, based on a 10-minute presentation, showed that people remembered just 50% of what was said immediately afterwards, dropping to 25% the next day and a mere 10% a week later. Another, based on an […]