As a communication skills coach I work regularly with individuals and groups to identify, prioritise and illustrate the key facts that support the arguments they need to put forward in presentations, media interviews, negotiations and other critical meetings. There is an assumption that facts are the ultimate, undeniable persuaders, in the face of which the […]
Recently I was invited to provide media training for a professional team who were preparing to launch a scheme to align their services more specifically to customer needs.
As a communication skills trainer I am always keen to stress the value of a well-crafted soundbite. Attaching a colourful, pithy, punchy little phrase to your main talking point will increase your chances of getting your story covered, getting you quoted and generating a strikingly memorable headline.
The one thing bad presenters do that is guaranteed to make me lose the will to live while coaching them is turn their backs on the audience. For one thing it usually means that their slides are so densely packed with information that they can’t afford to look away from them for a second – […]
Am I the only person who thinks ‘Well they must be guilty then!’ when someone ‘categorically’ or ‘emphatically’ or ‘strenuously’ denies they have perpetrated some misdeed