Storytelling for business

If Winston Churchill were alive today he might be tempted to say: never has so much been communicated by so many to so many with so little effect.

Every day, workers in all sectors are bombarded by data, messages and exhortations in the form of presentations and meetings, strategies and policies, emails and posts.

How much of that unending stream of information can they absorb, let alone remember and act on? Very little. Neuroscience tells us that we can hold only three or four chunks of information in our heads at any one time, while we forget half the information presented within an hour and almost all of it in a week.

That’s why clued-up organisations are reverting to a much older form of communication – storytelling – to enhance the impact and effectiveness of their internal and external communications.

A story is a trick for sneaking a message into the fortified citadel of the human mind
Jonathan Gottschall

Humans are hard-wired to respond to stories. We can close our minds to messages delivered in bullet points, but we can’t resist the learning implicit in well-told relevant stories. In a business context, telling stories about your organisation, the people who work in it and the people it serves can:

  • Build loyalty, pride and motivation within the organisation
  • Differentiate your brand for external stakeholders
  • Strengthen corporate culture and show how you ‘live’ your values.

But first you need to learn how to do it – and that’s where Clearsay comes in. In our one-day storytelling workshop, customised for individual organisations, we help leaders understand the power of effective storytelling, unearth the compelling stories lurking within their organisations and practise using them to influence their key audiences.

Contact us today to find your stories and get them working for you.