Question handling

When the questions get tough – bridge out of trouble

Bridging is the most effective technique I know for handling difficult questions, whether those questions arise in the context of a business meeting, a media interview or the Q&A session that traditionally follows a presentation.

Bridging is, crucially, a three-stage process, which neatly fits into an ABC format:

  • Acknowledge the question, or Answer it briefly, if you can
  • Create a verbal Bridge back to the comfort zone of the positive key messages you are focused on delivering
  • Communicate one or more of those messages.
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