Presenting personal brand

Beyond the job description – your unique value proposition

As a meetings facilitator and trainer, I am a regular observer of the one-minute introductions that invariably kick off group sessions. And I am always struck by how little people say about themselves that distinguishes them from anyone else.

Very rarely do these introductions venture beyond the basic job description, except for occasional forays into the extra-curricular realms of hobbies and families.

The problem with most job descriptions is that they are generic and impersonal – and could apply to any number of people.…

Read More