Working with a client recently on an important presentation he was preparing for internal stakeholders, I was astonished when a ‘big reveal’ about a notable past achievement came in the final minute of a fairly unremarkable pitch. Once I pointed out the much greater impact he could achieve by reversing the order and using the […]
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Why communicators should always start with ‘why’
Working with a series of groups last week, I suddenly understood that the essence of my communication skills training can be summed up in one word – WHY. When I am preparing people to communicate with media or other stakeholders about a product, a service or a function they nearly always want to start by […]
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