Effective written communication is one of the hardest skills to master – partly because most people think they can do it and don’t even regard it as a skill. But many written communications – be they reports, leaflets, newsletters or even books – fall so short of the mark that they alienate rather than engage their intended audiences.
Good factual writing and editing rests on:
- fluency and precision with words and grammar
- the ability to adapt style and language to different audiences and media
- A planned and structured approach that hooks readers in and leads them by the hand.
‘Easy reading is damned hard writing’
Clearsay produces written communications for businesses, not-for-profit and public sector organisations from scratch. We also edit and/or update existing texts. Our expertise covers:
- leaflets and other promotional materials
- reports and plans
- news releases
Managing Director Isabel Walker is a longstanding member of the Medical Journalists’ Association.
Contact us today to maximise the impact of your written communications.
If you are looking for training on how to write more effectively for any given audience, Clearsay is happy to recommend Olivia Timbs of TimbsComms, who also provides training for postgraduates on how to write an academic paper and get it published.